Client: Terakeet
Role: Design
Year: 2024
Category: Social Media
THE PROBLEM
To create a social media presence that served 2 audiences:
Fortune 500 CMOs: who required education around digital marketing offerings—particularly a new category, Owned Asset Optimization (OAO).
Employees: who were navigating a growing lack of connection in a fully remote workplace.
Existing social content lacked cohesion. The goal: craft campaigns that educated decision-makers, built credibility and strengthened internal connections—while staying on brand.
THE SOLUTION
Between 2023 and 2024, I led the design and execution of hundreds of branded social posts, creating a cohesive visual system that balanced professionalism, warmth and clarity.
Campaigns included educational content introducing OAO to CMOs, culture-forward storytelling around the Terakeet Apprenticeship Program and employee-focused engagement initiatives like Terakudos. Each campaign was designed to ladder back to core brand values—while remaining visually consistent across platforms.
The posts worked as a unified system: educating external audiences, encouraging internal adoption and making company culture visible.
IMPACT
The social strategy delivered measurable growth and meaningful cultural impact. Over the campaign period, the company saw a 445% increase in followers and a 111% increase in engagement.
Educational OAO content helped position the company as a strategic partner to enterprise CMOs, while apprenticeship and recognition campaigns reinforced the company’s core values.
Internally, social became a connective tissue—amplifying wins, encouraging participation and strengthening company pride. The result was a social presence that drove visibility, trust and engagement at scale.
