Client: Tech Company
Role: Design
Category: Employee Engagement
THE PROBLEM
Like many organizations emerging from the pandemic, the company was looking to strengthen employee connection and culture. As a fully remote organization approaching its 20-year anniversary, there was an opportunity to create more meaningful shared experiences across distributed teams.
The company also lacked updated photography and a cohesive way to express who they were—and what they stood for—to employees and prospective talent.
With teams spread across the country and new hires onboarding remotely, leadership wanted to reinforce company culture, celebrate its people, and create intentional brand moments that helped employees feel more connected to one another and the organization’s mission.
THE SOLUTION
I led creative direction for an employer brand initiative designed around shared experiences, in partnership with leadership.
This included an 80+ page printed culture book that told the company’s story through employee-generated content—stories, quotes, polls and illustrations. I hired and art-directed an illustrator to visually represent our remote-first culture and oversaw premium print production.
To extend the experience, I developed branding for in-person events and designed core values icons used across internal and external channels, creating a cohesive, scalable visual system for culture.
IMPACT
The culture book became one of the company’s most meaningful shared experiences in a remote environment—so successful that I was asked to lead two additional editions in subsequent years.
The in-person event branding helped reintroduce human connection beyond Zoom, while the core values icons brought clarity and consistency to how the company expressed its mission.
Together, these efforts strengthened employee engagement, aligned leadership and teams around a shared story, reinforcing the employer brand during a critical moment of growth and change—demonstrating how thoughtful design can support morale, connection and trust.
