Client: Terakeet
Role: Design
Year: 2020
Category: Scientific Foundation Brand
THE PROBLEM
The client needed more than a memorial—this project required a living foundation that honored Sara’s legacy while advancing cancer research and patient advocacy.
The challenge was to create a brand and digital platform that balanced warmth and humanity with scientific credibility, enabling fundraising, events and outreach while inspiring hope and forward momentum.
THE SOLUTION
I developed a brand identity and website that harmonized Sara’s personal story with the foundation’s mission.
Geometric forms—evoking a prism or kaleidoscope—create a sense of possibility and momentum, symbolizing multiple paths converging toward progress and a potential cure.
The site serves as a dynamic platform for storytelling, fundraising, events and research advocacy, balancing human warmth with scientific purpose while honoring Sara’s courage and determination.
IMPACT
The digital presence enabled the foundation to honor Sara’s legacy through events, fundraising, and patient advocacy.
The client’s praise reflects the success: “I am just out of my mind in love with the site. It could not be better. I can’t thank you enough for all your dedication and talent.”
This project demonstrates how empathetic design can transform loss into hope.
